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How Do Black Friday and Cyber Monday Stack Up? We Look at the Data

Americans have been obsessed with shopping for great deals on Black Friday since not long after Philadelphia police coined the term to refer to the big traffic jams on the day after Thanksgiving in the 1960s. As the popularity of the internet grew in the 2000s, shoppers started turning their attention to online deals on the Monday following the holiday weekend, which was quickly deemed Cyber Monday.

But has Cyber Monday been around long enough to take away Black Friday’s holiday shopping crown? Let’s look at the data to discover what converted best this season.

Keyboards Fired Up Conversion Rates

increase in metrics by day

A quick look at conversion rates provides staggering evidence for the domination of Cyber Monday: shoppers converted 25 percent more than average on Cyber Monday, compared with a mere 10 percent lift for Black Friday. This information should instill hope in the hearts of marketers for high performance on days dedicated to online shopping, like Cyber Monday and China’s Singles Day.

Black Friday’s Still Big

Despite better conversion rates on Monday, Black Friday still won out in terms of total revenue and average order volume, but only slightly. AOV was 62 percent higher than usual on Black Friday, and only 59 percent higher on Cyber Monday, while Black Friday saw a 249 percent increase in revenue compared with 234 percent on Cyber Monday. Notably, AOV didn’t drop on either sales day despite big promotions, suggesting that people may have purchased more items to compensate for what they saved on each one.

Cyber Monday Is Mobile

increase in conversion rate by device

Black Friday experienced a modest lift of 10 to 18 percent in conversion rates across devices, but Cyber Monday really stood out with 25 percent better conversion rates on desktop and an astonishing 49.8 percent better-than-average conversion on mobile, as well as a 40.1 percent boost on tablets. Much of this increase is likely driven by email marketing, as 66 percent of consumers check their email on a mobile device.

Holiday Shopping Is a Global Phenomenon

increase in conversion rate by COUNTRY

Even though Thanksgiving is a distinctively U.S. holiday, Black Friday and Cyber Monday still saw significant boosts in conversion rate all around the world, from the UK to Spain. The more successful day varied by country, but at least a 12 percent increase in conversion rate was common. Brazil far outperformed its northern neighbor on both days, with an impressive 19.9 percent conversion lift on Black Friday and 20.20 percent better conversion rate on Cyber Monday.

The Method Behind the Metrics

Black Friday traditionally started at midnight and ran for only a day until the store closed. With Cyber Monday in the picture, many online stores now start their promotions on Friday and run them for four days, until the close of Cyber Monday. This year, many merchants stretched the calendar out even further, advertising “Black Friday Week” promotions that started the Monday before Black Friday, and running only a few special promotions on Black Friday and Cyber Monday. It’s easy to see why merchants have gone this route: the huge lift conversion that these sales provide (without sacrificing AOV) is key to doubling their daily average revenue for these two days.

Tasty Takeaways for Marketers

From our perspective, the data shows that marketers should run promotions from Black Friday through Cyber Monday, and expect higher volume traffic on Black Friday, but higher quality (that is, better converting) traffic on Cyber Monday. Your CPA (cost per acquisition) on Cyber Monday will be lower, so you can optimize your demand generation programs accordingly. And don’t neglect global audiences: only the U.S. may be sitting down to turkey, but the entire world is hungry for a deal.

Are you ready to learn more about boosting conversion rates? Join us at the Conversion XL Conference in March.

Also, check out these blogs from our friends and partners, the CRO experts:

http://www.widerfunnel.com/blog

http://cleverzebo.com/blog/

http://www.tatvic.com/blog/

Apple Watch: The Clock Is Ticking for SMBs To Make Money from the Internet of Things

Recent conversations with SMB vendors have raised the question of Apple Watch and whether it presents an opportunity for them. I thought I would capture some of the key points of our discussion in a quick blog post. (more…)

Digital Alley: The Newest Attraction on the Vegas Strip

If you’re attending Affiliate Summit West 2015 in Las Vegas, there are a slew of new attractions you’ll want to visit while in town – the new “Las Vegas High Roller” ferris wheel or LINQ, the downtown entertainment area – but the newest attraction everybody’s talking about is… Digital Alley. A new concept powered by Avangate, Digital Alley unites members of the affiliate marketing ecosystem within the digital goods vertical. Here you’ll meet and network with software and services merchants, affiliates, and technology and service providers.

Digital Alley is located in the ASW ’15 exhibit hall (Rivoli ballroom of the Paris hotel), booths #5007-#5010 and #6007-#6010. Digital Alley will be open during show hours, starting Monday, January 19, 2015 at 10 AM and ending, Tuesday, January 20, 2015 at 4 PM. In Digital Alley, you’ll find Avangate team members and partners (and lots of special offers and surprises).

Visit the Avangate Digital Alley and learn how to launch and grow new online revenue streams, fast!

You can also meet Avangate in the Meet Market at Table #109 on Sunday, January 18th from 12-6 PM in the Concorde ballroom of the Paris Hotel. Digital commerce experts will be on hand to share their knowledge on selling digital goods worldwide.

Plus, be sure to visit the Champagne Ballroom 1 at the Paris Hotel from 2:30-2:50 PM to find answers to the question, “Does (Affiliate Program) Size Matter?”. Cristian Miculi, Senior Manager of Affiliate Services at Avangate, will debate whether more is better when it comes to the number of affiliate networks, as well as provide best practices on managing a successful affiliate program.

Avangate will once again be hosting their exclusive Software Networking Dinner on Sunday, January 18, at 7:00 PM at Roy’s Restaurant. Hear why Software, SaaS and Online Services companies turn to Avangate to help them launch and grow new online revenue streams. It will be a relaxed evening with plenty of opportunities for networking and interesting conversations.

Last, but certainly not least, Avangate will launch its 2015 Affiliate Network Contest at Digital Alley. Visit Digital Alley and see all the great prizes available!

As you can see, there are lots of opportunities to meet Avangate at ASW ’15 in Las Vegas. Don’t be a stranger – drop by, schedule a meeting, and join Avangate for dinner.  See you there!

Industry Buzz – November 2014

Hi sellers!

If you thought you knew SaaS, think again. The popular delivery mechanism continues to forge ahead and break new ground in the software industry, so we’ve collected tons of tips this month to help you deal with these changes. Subscribe to our newsletter and take advantage of dedicated resources that’ll help you grow your software and services business globally.

Enjoy last month’s hot topics:

  • The eCommerce industry is evolving rapidly to digital commerce. Find out how this affects you.
  • Nearly half of consumers refuse to buy online subscriptions without a “freemium” option. What’s the key to making these buyers more comfortable with online payments?
  • The Commerce System of Record helps companies understand who’s buying from them, when that person interacts with what information, and how to best prompt a purchase.
  • The New Services Economy is redefining commerce. Discover the mandatory features for a seamless transition to digital commerce and increase long-term customer revenue and retention.
  • What’s to expect from 2015? Latest Forrester report focuses on mobile and omnichannel solutions to shape eCommerce in the coming year.
  • SaaS has had its ups and downs during these past few years, opening up the way for Electronic Software Delivery (ESD) to slowly but surely make a comeback.
  • Within the tech market, software spending remains the star category, with 8.7% growth expected in 2015, closely followed by SaaS.
  • See what everybody ought to know about customer retention and why it’s so important for every SaaS and online services company’s growth.
  • Gartner debunks 10 of the most common and misleading cloud myths that prevent innovation and slow progress.
  • Online sales in Southern Europe will increase by the end of this year, according to a recent report, and Spain is the indisputable ecommerce leader in the region.
  • Check out this cool interview with Tabitha Rivera from Ve Interactive on how you should tackle and improve your conversion rates in the new era of eCommerce.

Cool Companies Interview Series – Ve Interactive

logo_ve_interactiveTabitha Rivera is the Director of Strategic Alliances at Ve Interactive, a multi award-winning global technology company, driving online performance to maximize conversions. Tabitha is responsible for building and fostering all partner relationships with platform partners, digital agencies and affiliates. Prior to Ve Interactive, Tabitha worked in Client Services for James & Co, an executive C-Level recruiting firm. Additionally, she began her career in television news working for News 12 Bronx and WABC-TV. Tabitha is a graduate of Curry College where she majored in Communications.

Ve is a dynamic retargeting, re-engagement and re-marketing platform for the eCommerce industry designed to drive incremental revenue.

1. Platform or service? How do you define yourselves and why?

At the heart of what we do, we are a service, but the way we deploy that service is through our VePlatform. Once connected to the VePlatform, customers are given instant access to a suite of Apps that allows them to engage with shoppers in every step of their purchase journey.

It is important for us to stay ahead of the eCommerce curve, which is why we are regularly creating new Apps. We want to make it as easy as possible for our customers and be that one technology partner that delivers it all.

2. Instant gratification – a new era of eCommerce. Loved this post on your blog – can you talk more about this or other trends in the context of digital goods and services?

One trend we are seeing in digital goods and services is that they rely on trust. Today’s consumers are savvy shoppers— they do their research! These consumers will become your most trusted source if you provide the customer experience they are seeking. For example:

  • Your UX makes products easy to find
  • Your FAQs are easily accessible
  • You provide personalized support throughout their site experience from the minute they hit your home page to the minute they completed a purchase.

Consumers expect a tailored experience—this is no longer a trend, but a necessity for successful brands.

3. What other trends do you see in the way people buy that impact conversion rates?

Think Mobile— think savvy customers who know where and when to find the best deals, and think frantic shoppers who have a need-it-now mentality.

How you communicate with your customers makes all the difference. When you tailor their experience, this shows you are listening and paying attention to their needs. The VePlatform ensures customers receive an enhanced user experience by delivering highly targeted messaging, including customer service and promotional offers, based on their exhibited onsite behavior.

4. How do you look at omni-channel strategies? What do they imply from a conversion optimization point-of-view?

That’s the buzzword these days and our platform of Apps fit directly into this model. Be engaged with customers –always. This means providing the correct tools before they get to your site; once they are on your site, and even after they have left your site, driving them back to complete their purchase.

Omni-channel lets your brand stay top of mind. Where are they seeing your brand? Is it mobile? You need to know the answers to these and then be responsive. Is it online at work? Communicate what they want when they want it.

It’s also important to make sure your branding and messaging are consistent at every point in the customer’s journey. With consistency, you become a trusted brand and this leads to more conversions.

Back to the Future: Is Electronic Software Delivery Making A Big Return?

For the past couple of years, software as a service has been all the rage, with most companies adopting at least some form of online delivery for their products. That evolution has made a lot of sense, because SaaS offers a number of benefits such as fast delivery, convenient access, flexible development, and declining costs, all of which make SaaS attractive to users, developers, and business folks alike.

But SaaS has its downsides, too. Most notably, you have to be connected to the internet to access SaaS applications. While that’s not generally a problem, it can be frustrating in areas with slow connectivity, and getting things done becomes impossible when no internet connection is available. Even though these scenarios may seem scarce, they happen more often than you think – like while traveling, or even in hotels or airports that purport to have wifi but end up having unreasonably slow connections (because everyone’s using them).

Probably the biggest downside of SaaS is the loss of a rich user experience. New consumer devices – tablets, phablets, smartphones, etc – demand native applications for the best experience and engagement.

For this and other reasons, electronic software delivery (ESD) is making a comeback. ESD hearkens back to the days when we’d actually download and install files, instead of running everything through our browsers. Most notably, you can use these software applications offline, so even when traveling by train, plane, or automobile (especially a DeLorean), you can count on downloaded software to perform every task you need to get done. Also, Modern ESD applications, such as Evernote, are automatically backed up along with your computer, allowing you to access your content at any time, on any device.

With more than 50 percent of our digital time now spent in mobile apps, accessing applications from other devices can be a big deal. Ultimately, the best option may not be either downloaded apps or SaaS offerings, but a blend of both – a SaaS/ESD hybrid, if you will. Because where we’re going, we might not need roads… but we will need apps. And maybe a flux capacitor.

Industry Buzz – October 2014

Hi sellers!

Happy Holidays? It may sound early and if you are not already planning to take advantage of the holidays, we have several tips to help you make the most of the holidays. Enjoy last month’s resources to help you win in this rapidly changing market. To get it before everybody else, subscribe to our newsletter and stay up to date with latest whitepapers and webinars on how to grow your software and services business.

Here are last month’s industry resources:

The New Commerce Systems of Record Are Coming

Listen, my children, and ye shall hear – that the new commerce systems of record are here! Okay, maybe the arrival of new ways of tracking eCommerce customers isn’t quite as important as the advance of the British in 1775, but it’s still a pretty big deal for those of us in the industry. The old “One if by land, and two if by sea” adage is now being translated into more complete accountability for all the numbers, no matter what they represent or where they come from. Accountability requires control, which can be difficult to exert over lots of disparate systems.

Since Paul Revere’s days, we have accumulated scores more potential places to monitor for activity than just land or sea. These days, our customers might find out about us and our offerings from various channel partners, affiliates, social media, mobile search, and much more – or, they might arrive by a combination of any of these sources. Think about it – Facebook owns Oculus VR, Apple has introduced its new Watch and Pay systems, and Google’s giving us Glass on our faces (if we can afford it), we have many more new channels where people can interact with our content and, ultimately, make purchases.

A proliferation of channels means that we also need new ways to track and evaluate user interactions across our existing channels, brand new channels, and any others that may continue to surface. Of course, there are already many systems for tracking customers and their orders, plus any related information. However, as customer relationship management systems intersect with BPM, ERP, and myriad other systems, they can create a complex mishmash of numbers and channels that’s hard to keep track of and even harder to analyze.

As these systems, devices, channels, and options for users all multiply in response to a proliferation of new purchasing options, successful commerce will require a whole new system of record – one that can account for data from any customer touchpoint, in any format. This kind of nuanced tracking can’t be properly achieved with several siloed systems, nor with a cumbersome hodgepodge that links only certain parts of each system. Companies need a consolidated way to monitor and control variables for optimal outcomes.

Enter the commerce system of record – a completely centralized yet streamlined system that incorporates all of the data that companies need in order to understand who’s buying from them, when that person interacts with what information, and how to best prompt a purchase. The commerce system of record not only enables companies to track this information, but also change variables to influence customer behavior. Being proactive in influencing customers is a key differentiator of successful companies.

If it’s hard to understand how big the commerce system of record is, think back to Paul Revere’s lantern. Every house used to make its own light through lanterns like these. Now, we have one centralized electrical system that makes power available anytime we need it. The electrical system also has the ability to track and regulate electricity usage to anticipate and respond to expected surges – like in hot weather. That’s exactly what we need for commerce – a system that can deliver the right insights for each department, on demand, illuminating our choices and empowering us to act on the latest information.

Individual companies don’t have to have a VP of Gas and Electricity today, because all of those elements are taken care of for them, invisibly, behind the scenes. A Director of Commerce can be the person who unites multiple channels to create an information flow that guides monetization initiatives across every department. This type of centralized approach can save lots of headaches and potentially boost business, reducing the need for individual vigilance and creating a standardized system of record that allows faster time to market with customer initiatives.

With a commerce system of record, we don’t need to be as vigilant as Paul Revere, because we can rely on having a steady stream of customers, and the right tools to respond to them.

Keep Calm and Retain On

Like the original British WWII propaganda poster – Keep Calm and Carry On – inspired the British troops to keep on fighting, a similar inspirational message could be applied to SaaS and Online services companies around the world, but with a slight twist.

Retention plays a pivotal role in every SaaS and online services companies’ growth. It directly impacts customer lifetime value (CLTV) and is a key barometer of the health of your subscriber base. Companies that sell digital goods online need to understand how low authorization rates, payment failures, chargebacks and refunds impact retention and ultimately your company’s success.

There are two main reasons for churn: One, a customer no longer sees value in your service, or their subscription was unsuccessfully renewed. Payment failures are one of the top reasons of unsuccessful renewals, with customers risking service interruption due to issues into which they have little-to-no insight. Capitalizing on retention best practices is key to reducing payment failures and securing recurring revenue.

Understanding why your customers leave is critical to fine tuning your approach to keeping them. Retaining your customers requires more complex operations, tools and interactions. This is where self-service capabilities and customer engagement processes come into place, along with smarter payment optimization strategies.

Customer retention needs an inclusive, two-pronged approach:

  • Proactive Retention Strategies for Payment Failures/Processing Issues
    • Revenue Recovery for soft and hard card declines
    • Intelligent Payment Routing of payments
    • Account Updater for cards
    • Decline Salvage
  • Active Retention Strategies for Customer Satisfaction Issues
    • Self-Service Customer Portals
    • Chargeback and refund handling
    • Dunning Management

To learn more ways to Keep Calm and Retain On,

  1. Watch Avangate’s Optimize Customer Retention for the New Services Economy webinar for guidance on how to increase your retention rate.
  2. Download Avangate’s Go Beyond Retention Whitepaper, which provides best practices on how to increase customer retention and secure recurring revenue.

Avangate Fall ’14 Release: Leverage Smarter Payments and Deepen Long-Term Customer Relationships

Avangate is excited to announce the Fall Release of its comprehensive commerce platform with the addition of over 200 new features. A continuation of investments across 2014, the Avangate Fall Release introduces enhancements which enables you to boost conversion and retention rates, control and personalize consumer experiences and grow your business internationally while relying on seamless operational scalability.

Smarter Payments – Boost Conversions, Grow Recurring Revenues

The latest conversion enhancements make it even easier to grow and sustain recurring revenues with the addition of new tools and capabilities.

Avangate Revenue Recovery Tools

Avangate’s latest product, Revenue Recovery Tools (RRT) helps our customers increase revenues by increasing authorization rates, and minimizing uncollected revenue due to card declines and other revenue leakage areas.

Avangate’s Revenue Recovery Tools combine credit card account updaters, retry logic, automatic gateway failover, intelligent payment routing, as well as bundled third party tools that leverage direct bank integrations and big data analysis. Typical recovery results include gains of:

  • 20% on lost orders
  • 40% of churned revenue for early adopters
  • 120% additional yearly revenue produced from retained customers

Learn more

Recurring Subscription Billing for B2B Commerce via Purchase Orders

Avangate has overhauled the way that Purchase Orders work to support better conversion and retention for B2B sales. With recurring billing on Purchase Orders, customers can now use multiple payment methods as opposed to just wire transfers. This means that the Avangate platform, with the auto-renewal option enabled, will automatically renew subscriptions acquired with Purchase Orders, with credit cards, PayPal or direct debits.

Additional Purchase Order enhancements include:

  • Extended currency support for orders placed via Purchase Orders
  • Easy access and download for the Purchase Order documentation needed to finalize purchases
  • Improved user experience for the entire Purchase Order purchase flow

At the same time, business customers continue to have checks, wire and bank transfer available as alternative payment methods for all types of purchases.

Expanded Support for SEPA Direct Debit

Avangate continues to deliver the highest level of support for your business across major European markets by expanding SEPA Direct Debit transactions to new markets: Spain, Belgium and France, as well as The Netherlands, Austria and Germany, where SEPA was previously supported.

With Avangate, shoppers in Spain, Belgium, France, The Netherlands, Austria and Germany can now use Direct Debit for single purchases as well as recurring transactions by providing their International Bank Account Number (IBAN) and Bank Identification Code (BIC) information, which makes cross-border transactions as easy as domestic payments.

Avangate also offers seamless support for recurring payments for customers using Direct Debit for auto-renewal, so shoppers can use this payment method not only for the initial subscription, but also for recurring charges.

Optimized Marketing Tools – Lead Management, Upselling, Trial Conversion

Customers can now set discounts and offer promotions alongside subscription renewals and new purchases alike. Upselling techniques like these can increase Average Order Value among returning customers, leading to revenue expansion.

The latest Lead management updates extend support for additional payment methods making it easy for customers to automatically reach out to customers worldwide and collect failed payments. In addition to credit cards, PayPal, Direct Debit and bank/wire transfers which were already supported, you will be able to set up notifications for transactions that failed to process successfully with: local cards used by Brazilian or by Chinese customers, WebMoney, iDeal and Direct eBanking, Boleto Bancario, Konbini, Qiwi, CashU, and Giropay.

Avangate has also increased the options at your disposal to convert trials to full paying subscriptions. In addition to the existing API and platform conversion capabilities, you can now send manual renewal links to users of trial subscriptions. The links will enable trial users to seamlessly convert from a trial to a paid subscription. Shoppers can alternatively log into their myAccount and use manual trial renewal conversion links whenever they wish.

2015 VAT Regulation Changes – What You Need to Know

Avangate is abreast of the ever-changing financial and legal requirements worldwide to ensure you are benefiting from a seamless and fully compliant buying and selling experience. A new set of European Union regulations for VAT (Value Added Tax) will come into effect starting January 1, 2015. These regulations directly impact suppliers and customers of telecommunications, broadcasting and electronic services located in the EU.

As a provider of electronic services, Avangate is in full compliance with these new regulations. As an Avangate vendor, your shoppers will be automatically charged the correct VAT according to the new VAT regulations starting in 2015, with no additional effort on your part. As your dedicated provider of commerce services, Avangate is fully responsible for fiscal and legal regulatory compliance.

Smarter Payments – Rely on Seamless Operational Scalability

Avangate continues to optimize fundamental areas of the platform to deliver scalability, advanced testing and chargeback mitigations to support your global eCommerce efforts.

Distributed Infrastructure

Avangate is rolling out its optimized infrastructure with distributed architecture deployments for a boost in availability and performance. The new infrastructure improves loading times by over 15% and establishes an extra layer of downtime protection to safeguard against unpredictable events, minimizing risks for ordering and transactional processing.

Advanced Testing Tools Suite

Recently, Avangate released the Avangate testing platform to create end-to-end visibility and validate the entire eCommerce integration to and connection with your databases or other third-party services. Now, Avangate has taken that a step further and enhanced our API and webhooks, making it easy to check historical records of both successful events and failures.

Avangate’s API and Webhook Log Monitor streamlines tracking of API events (SOAP, JSON, REST – regardless of the version you’re using) and webhook interactions (IPN, LCN, IRN, EL_DEL, IDN), making it easy for you to troubleshoot problems and monitor performance.

Self Service Tools to Mitigate Chargebacks

Chargebacks can be frustrating, for you and for your customers. Now, you can empower your customers to handle refunds differently with new self-service capabilities created to reduce the volume of chargebacks:

  • myAccount Optimizations allow customers to easily request refunds and also help you interact with users directly to better address their concerns.
  • New Refunds Report provides an easier way to track and manage refunds so that you can respond, measure, and improve your product and customer support initiatives.
  • The Interactive Voice Response (IVR) system offers new self-service capabilities empowering users to quickly get their activation codes/keys resent to their email address or to easily disable recurring billing (auto-renewal).

Introducing: the Avangate Store

The launch of the Avangate Store brings even more visibility to your products and also decreases your chargeback rates by helping shoppers better understand who Avangate is and why they see “Avangate” on their credit card statements. To start this program, Avangate has selected a series of software, SaaS, and online services products that have agreed to the Avangate Email Marketing Program.

All sales go through the Avangate branded shopping cart, and Avangate also manages any subscription renewals.

Who can join?

At this time, only select vendors are eligible to join the Avangate Store.

How can I join?

Please approve “Avangate B.V.” as your Power Affiliate or contact your account manager for access.

Smarter Payments – Control and Personalize Consumer Experiences

Providing your customers with a personalized buying experience is now easier than ever with Avangate’s new monitoring and tracking tools. These tools enable you to better understand, predict, and control the hows and whys “behind the buy.”

API Enhancements

The latest Avangate API enhancements simplify API use and offer greater predictability. Be a part of the evolution of the Avangate APIs and try out API version 2.5.

  • API version 2.5: The latest Avangate API release is organized around REST. Designed to use HTTP features and verbs, API v2.5 makes it easier than ever to create custom eCommerce experiences for your customers.
  • More functionality: In addition to the REST design, version 2.5 of the Avangate API expands the platform’s functionality for:
  1. Trials
  2. Coupons
  3. Antifraud capabilities
  4. Cross-sell campaigns
  5. Additional payment methods

With this new API version, you need only a single call to place an order after authentication.

  • myAccount API: as of Fall ’14, the Avangate API has been extended to also cover myAccount, Avangate’s complete shopper portal that’s available to all of your customers.

Avangate is committed to keeping our API functionality compatible with previous releases. However, it’s highly recommended to transition to the latest version to benefit from the newest features and functionality.

Better Integration – Web Analytics And Salesforce.com

Avangate has made it easier than ever to monitor your customers, sales and conversion rate, regardless of your cart’s domain or whether you use Google Analytics or universal analytics, with advanced enhancements to our web analytics functionality and Salesforce connectivity.

The latest enhancements introduced to third-party tools integrating with the Avangate system enable you to:

  • Streamline the use of tracking code in your shopping cart, not only in scenarios in which you’re using the Avangate domain with Google Analytics, but also:
  1. Avangate domain (secure.avangate.com) and Universal Analytics.
  2. Custom domain (store.mysite.com) and Google Analytics.
  3. Custom domain (store.mysite.com) and Universal Analytics.
  • We’ve adapted the Avangate Salesforce Connector (SFDC) to make the most of the latest Salesforce API release. After the introduction of version 31.0 of the Salesforce API, we enhanced the Avangate Salesforce Connector to insure all your sales data is available in Salesforce when you need it. Avangate’s integration with Salesforce expands the data portability in the Avangate platform, streamlining the availability of order, customer and subscription information for your accounts in Salesforce.

Join the Avangate Early Adopter Program!

The Avangate Early Adopter program was designed to give you an inside look at our newest features, before anyone else, suggest improvements and provide valuable feedback for future product developments. Plus, you will get the opportunity to work with the Avangate Product team! Interested? Join the program!

Register for the Fall Release Demo Webinars

Join our webinars to learn the benefits and how-to’s behind the Avangate Fall ’14 Release and ask questions regarding future updates.

Learn how to get the most out of the newly introduced and enhanced features and how you can apply them to your business to improve the shopper experience.

Register and reserve your seat now:

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